While the cornerstone of the technology solutions created by the client was provenance, the solutions were then diversified into three main categories which were named as:
Although the data collected was for the one Blockchain ledger, the applications of the data were different and each application had its business model or use for the customers and the brand. Before we move to the UX and UI services we catered to the client, let us first understand the basic application of the 3 main categories.
To provide e-commerce websites and brand digital platforms to provide the proof of provenance of their high-value products to their customers, the client created a suite of powerful APIs widgets that can efficiently call on an object, material, or an entity’s provenance data from the client’s Blockchain Platform.
The provenance records display cannot be altered but the clients could integrate the feed and customize the UI and make it uniform with their platform. The APIs also empowered e-commerce platforms to display the ways in which digital ownership is transferred to customers at the point of sale.
This solution was designed for the brands to provide proof of the provenance of their product and create a life story and journey of their product. With the help of different technology solutions such as Blockchain and IoT and the use of nodes or peers such as manufacturers, owners and certification houses, a brand can create a legitimate provenance journey for their product.
Customers can check the entire journey of the product right from the sourcing of the raw materials to the associates that conducted processes on the materials and created the final journey. Brands can also encourage customers to transfer the assets on sale and in that manner the end customer can also track the ownership history of the product.
To give truly sustainable brands the ability to showcase and capitalize on their proof of sustainable provenance, brands can simply create their provenance journey with the capture feature and create custom experiences for their end-users with the help of identify module.
In this module, the brands can simply create the provenance journey and configure it in their website with their brand-centric UI. Once the product is listed and the landing page is defined, brands can include that in their packaging with smart labels and IoT sensors. This way the customers can validate the sustainability claim of the brand and the brands can authenticate their claims made in the brand or marketing collateral.
For all these 3 applications and the Blockchain wallet of provenance, we catered to all the UX and UI requirements of the client. Since the system was to be designed first, we started with the following UX services.